Saturday, 12 May 2012


If you haven’t yet bought "For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations", the PR book by Ronn Torossian, the Founder & CEO of 5W Public Relations go today to buy it. It’s the only book written by a leading PR Agency executive.

In the book I discuss the definition of Public Relations & how public relations is needed by any business – “or anyone with a pulse for that matter." There are candid insider stories from top-tier consumer brands such as Whole Foods, Louis Vuitton, Zappos, BP, Toyota, and others. I discuss how to frame ongoing media debates, integrate new and old forms of media, and develop engaging content. We discuss stories from the front-lines of crisis PR, launch strategies, and its insider stories from the front-lines from Ronn Torossian, who Business Insider in 2012 called the “most intense, in-your-face PR man in New York.”

Endorsements come from diverse folks including: Paul Carlucci, publisher, New York Post, The Shark Daymond John (CEO of FUBU, Jay Sekulow, Chief Counsel for the American Center for Law and Justice (ACLJ), and Doyle Brunson, The Legend of Poker, legendary ten-time World Series of Poker Champion.

O’dwyers, the legendary PR Publication said: “Torossian’s book is for anybody who wants “to get it” when it comes to how PR can advance their personal and professional lives. 5W Public Relations chief Ronn Torossian has written a book about PR that is unlike any other that I’ve read in covering the communications business at O’Dwyer’s. For Immediate Release” is brimming with spunk and attitude. It’s a street fighter’s guide to PR.”

“This Book is my desk reference of PR rules” said PR trade blog Everything PR. The book is available at bookstores nationwide, including Barnes & Noble or online at: or

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