Wednesday, 27 June 2012

5W Public Relations Named PR Agency of Record for Excel Corp

New York, New York – June 26, 2012 - 5W Public Relations, one of the 25 largest independent US PR Firms, is proud to announce the return of Excel Corp (OTC Bulletin Board: EXCC) to its roster of corporate clients. 5WPR will execute a comprehensive public relations program tailored to effectively promote Excel Corp to targeted influential media. Key factors will include media relations, speaker engagement, messaging, web strategies and more.

Excel Corp is a publicly traded licensing, merchandising, and distribution company, headed by founder and Chairman, Ruben “Ruby” Azrak. As a branding corporation, it specializes on bringing national and international brands to the retail marketplace with a remarkable record of success.
Azrak, a seasoned branding specialist, has seen Excel through an impressive 30 years of licensing experience, which has led to the establishment of retail programs that have generated sales of over one billion cumulative. Excel Corp has distinguished itself by utilizing licensing opportunities including the representation of brands, trademarks, designers, events, personalities and sports of high standing in the industry.

“5WPR is excited to work with Excel Corp. We look forward to helping to shape the Excel brand and the many initiatives they have planned,” said Ronn Torossian, Founder & CEO of 5WPR.

Ruben “Ruby” Azrak, Founder of Excel Corp said “The decision to work with 5WPR is an easy one.”


5W Public Relations ( is a full-service public relations firm known for implementing cutting-edge, customized media programs designed to impact our clients’ specific business goals and objectives. 5WPR’s energetic, fast-paced, and focused culture earned the firm a spot on the INC. 500 list. One of the 25 largest independent PR firms in the US, the agency maintains practice areas in consumer, technology, health and wellness, entertainment, lifestyle, fashion, and corporate communications.

Our growth and recognition stem from a focused, smart, and creative staff that expertly communicates client messages to impact ROI. Our committed team has the understanding and ability to harness the newest tools in a rapidly changing media landscape. This 24/7 approach to the media led the industry’s foremost trade magazine to describe 5WPR as “aggressive in a way that clearly resonates with clients looking for a firm staffed with type A-plus personalities, a BS-free approach, and results from Day One.”

Monday, 18 June 2012

Public Relations and Social Media Today

Public relations is one of the main industries that is being affected by the massive changes of social media. One of the main reasons for this affect is social media is done by the public and is public information. The essence of public relations such as media relations, opinion leaders and crisis management has caused an exaggerated stress by social media.

Social media is a modern day communication process and it will impact a company’s reputation in a positive or negative way – crisis pr. Even though social media is not a main source of information but it makes a story more relevant through Facebook’s newsfeed and Twitter’s hashtag. Experts in the public relations sector might have to start rethinking the way they approach specific problems with social media being such a popular way to find news.

Professional communicators and PR Firm have a new task with making statements is to also understand how include sentiment in to their speech. They have to realize that they are no longer reporting to the media but also the public, the public play a huge part in reputation management. People are allowed to voice their opinion via the Internet through blogs, tweets, Facebook posts, etc. The PR industry will have to start adapting to this new change. Workers in the PR world need to have a better understanding of community management and learning how to create a more effective workplace. They also need to know how to deal with customer service, digital advertising and learning how to respond and adapt to any kind of outcome that relates to individuals, the organization and the public. One of the important fixtures during this rise of social media is for companies to be more transparent with employees and the public.

For more information on social media in the public relations field be sure to check out pr expert Ronn Torossian’s blog.

Wednesday, 13 June 2012


New York, New York – June 12, 2012 - 5W Public Relations, one of the 25 largest independently owned PR firms in the US, is pleased to announce that Don McIver has joined the firm as Chief Operating Officer. In this new role, McIver will manage the firm and its operations, which currently has over 90 employees.

"I am thrilled to join 5WPR, which in under 10 years has grown into a major, independent bi-coastal PR Agency. The Management Team led by Ronn Torossian has built a tremendous agency and team and I look forward to working hard to help us achieve our ambitious growth objectives. We have a major commitment to invest in people, tools, and resources to take the agency to the next level. In the few months since I have joined the firm we have already made significant investments in employee benefits, training & development, and information technology. And we’re making more investment every day,” stated Don McIver.

“2012 is proving to be a banner year for 5WPR. We have strong practice leaders who are the best in the business. Together, we will forge an exciting future, emphasizing our strategic PR programs, full-service capabilities, and our results-oriented approach,” McIver added.

Prior to 5W, Don was Chief Operating Officer at Beckerman, a NJ PR Agency, and Mciver was previously Chief Operating Officer at MWW Group, a top-10 PR firm.


5W Public Relations ( is a full-service public relations agency known for implementing cutting-edge, customized campaigns designed to drive our clients' business goals and objectives. Founded by Ronn Torossian in 2003, the energetic and focused culture earned the agency a spot on the INC. 500 list and recognition as the nation's "fastest-growing PR agency" three years in a row. Our 24/7 approach led the industry's foremost trade magazine to describe 5WPR as "aggressive in a way that clearly resonates with clients looking for a firm staffed with Type A-plus personalities, a BS-free approach, and results from Day One."